CNBC: What Kroger Learned from China’s Alibaba About Grocery’s Future
Now going on 140 years in business, Cincinnati-based Kroger sped up its push into digital retailing during the pandemic, and the grocery store chain isn’t looking back.
Published September 25, 2022
by Rebecca A. Fannin
KEY POINTS
- Kroger has adopted an omnichannel strategy, integration of offline or in-store sales with online orders and logistics. It’s a concept that originated in China in 2016 when founder Jack Ma of e-commerce giant Alibaba coined the term “New Retail”
